Image Matters - Branding

The branding of your company starts with your logo. Customer perception is at the heart of strategy- so positioning yourself in a way that will appeal to your target audience should be your main objective.

LOGO
Your logo should state
• What your market thinks of you
• What they feel about your product
• Their expectations of your products

Your goal is to isolate a credible and compelling message that will resonate and reinforce the core values of your company. What are you good at? What differentiates your product or service from the competition? What are your strengths compared to your competition? What do you want your company to be known for? What characterises it?

Create a list of key attributes that effectively describe the image you want to project about your company. Then, narrow them down to only the most important. Ideally, your logo design should focus on no more than one attribute and support a single aspect of positioning. In this case, you pride yourselves on the fleet management solutions that you offer. This is what your logo should resound.